Si483x Wheel-Tuned Digital CMOS Receiver ICs Help Tecsun Reduce
Manufacturing Cost, Enhance Radio Performance
AUSTIN, Texas & DONGGUAN, China--(BUSINESS WIRE)--
Silicon
Laboratories Inc. (NASDAQ: SLAB), a leader in high-performance,
analog-intensive mixed-signal ICs, today announced that it is providing
its latest digital multi-band receiver technology to Tecsun, a leading
Chinese manufacturer of portable radios. Tecsun has chosen Silicon Labs'
Si483x AM/FM receiver ICs for its new R-2010 multi-band portable radio.
Designed for the worldwide market, the 12-band R-2010 radio is a
wheel-tuned DSP radio, which offers FM stereo, medium-wave (MW) and
shortwave (SW) reception.
Silicon Labs' Si483x receivers are the industry's first wheel-tuned CMOS
AM/FM/SW radio DSP ICs offering a full radio solution from antenna input
to audio output in a single chip. Based on a patented design, the Si483x
AM/FM receivers eliminate the need for external microcontrollers,
adjustable capacitors, AM/FM IF filters and other discrete components,
and as a result they reduce development time, component count and labor
costs. The Si483x family supports a wide range of radio products such as
portable radios, boom boxes, clock and lamp radios, toy radios and
give-away radios.
China produces more than 100 million wheel-tuned radio units per year
for the global market, making it the world's manufacturing center for
mechanically tuned AM/FM radios. These analog-intensive radio designs
typically require dozens of discrete components and costly manual
adjustment during manufacturing and assembly. It is also difficult to
guarantee the consistency of product performance due to component
quality and complex manufacturing. Prior to the introduction of the
Si483x AM/FM receiver family, manufacturers of wheel-tuned radios had no
viable alternative to the labor-intensive, discrete method of
manufacturing economical radios. The Si483x family addresses this
challenge by making advanced digital radio technology available to the
wheel-tuned or mechanically-tuned radio market, enabling radio makers to
reduce assembly cost, improve performance and add FM/MW/SW radio
functionality to virtually any consumer electronics products.
"Silicon Labs' Si483x AM/FM receivers are an ideal solution for our new
R-2010 radio," said Wei Liang, chairman of Tecsun. "The Si483x chip's
high integration enables an 80 percent BOM cost reduction compared to
current legacy solutions. Furthermore, its innovative design requires no
manual alignment in the manufacturing process, greatly reducing labor
costs and enhancing performance. The Si483x also helps Tecsun provide
our customers with excellent digital-radio quality performance such as
higher sensitivity, selectivity and overload resistance than ever
before."
"The Si483x family gives radio makers like Tecsun a competitive edge in
global markets by providing them with a cost-effective platform for
achieving the benefits of digital integration," said James Stansberry,
general manager of broadcast audio products at Silicon Labs. "With
Si483x IC-based radio designs, developers only need to add an antenna,
tuning and volume wheels, an amplifier and two AAA batteries to create a
fully functional radio within a compact, single-side board. This small
footprint and compact board design significantly reduce BOM and
manufacturing costs and provide a substantial improvement in radio
performance over traditional solutions."
For more information about Silicon Labs' AM/FM receiver ICs, please
visit www.silabs.com/pr/broadcast.
About Tecsun
Founded in 1994 and headquartered in Dongguan (Guangdong Province),
China, Tecsun has become synonymous with radio products. The company
manufactures AM, FM and shortwave radios. With its experienced product
designers, engineers and quality control management team, Tecsun is
proud to offer its quality radio products to end users worldwide. Tecsun
employs more than 1,000 workers at its 16,000-square-meter factory.
Tecsun has a maximum output capacity of up to five million radio units
per year. For more information about Tecsun, please visit www.tecsun.com.cn.
Silicon Laboratories Inc.
Silicon Laboratories is a global leader in the innovation of
high-performance, analog-intensive, mixed-signal ICs. Developed by a
world-class engineering team with unsurpassed expertise in mixed-signal
design, Silicon Labs' diverse portfolio of patented semiconductor
solutions offers customers significant advantages in performance, size
and power consumption. For more information about Silicon Labs, please
visit www.silabs.com.
Cautionary Language
This press release may contain forward-looking statements based on
Silicon Laboratories' current expectations. These forward-looking
statements involve risks and uncertainties. A number of important
factors could cause actual results to differ materially from those in
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Laboratories disclaims any intention or obligation to update or revise
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future events or otherwise.
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Silicon Laboratories Inc.
Dale Weisman +1-512-532-5871
dale.weisman@silabs.com
Source: Silicon Laboratories Inc.
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